SMALL BUSINESS MARKETING TIPS
These tips originate from our podcast called "Small Business Marketing".  If you like what we do & want to learn more, please subscribe to the audio podcast & we'll send great audio content directly to your device!
Is Radio Still a Viable Way to Market your Small Business?
Everyone likes to say things like "radio is dead", but is it?  Statistics will show you that in fact, radio is still very alive.  The key to using radio to promote your small business is doing it right.  In this podcast we discuss a few key ways to stick out from your competitors & gain a competitive advantage by using radio for advertising.
If radio is going to live on, radio will need to evolve just like many other businesses.  Do I think that radio is still a viable way to advertise?  Yup.  Hit play & find out why!
Basic Tips for Building Your Brand
Why do customers shop at your business?
Brand loyalty is no small subject, however getting started with brand awareness & building that loyalty doesn't have to be difficult.  In this podcast we talk about where to begin, how to be authentic & how to engage.

​Growing your brand takes time & with a little effort can make you a winner in the long game.
You've Acquired a Business, Now What?
Taking on an existing business can come with headaches.  I recently started a digital campaign for a client who purchased a pizza restaurant from someone heading off into retirement.  While my client thought carefully about taking over the business, he forget to consider the digital assets that were also part of the business.  In this podcast we discuss what to do when buying an existing business & talk about what we had to do to get the businesses digital presence back on track.

Image by ​Scott Graham
Creating Your Own PR
Most people know how to make a social media post or ad.  The problem is that there are already lots of ads online, many of them from your competition.  Another way of branding yourself is by creating your own PR, in other words, putting yourself in the news.  Creating PR isn't complicated & it can put your brand in places that your competition hasn't thought about.

Creating PR isn't complicated & it can put your brand in places that your competition hasn't thought about.  Did I mention it's free as well?
Instagram Part 02 - Digging a Little Deeper
Once your Instagram account is set up, the next step is making effective posts that bring your response.  We discuss photo editing using Insta's amazing tool set, how to tag people for more response, using hashtags to make your posts more searchable, using location tags & finally Instagram Reels.  We cover a lot of territory in this tutorial so take notes!

We discuss some pro-tips at the end, however my favourite is using Instagram on an iPad or tablet instead of a phone.  Larger surface area to work with & easier to type on than a phone!

Here are some recommended videos if you want to go beyond what I've covered here!  
Instagram for business - The Basics
If you're new to Instagram or you've never experienced doing business and/or advertising on the platform, this is a perfect introduction on how to get started.  We discuss Instagram's history, user demographics, ways to effectively reach your prospects & how to start a business account.

As mentioned in the podcast, check out more information here:https://business.instagram.com/blog/getting-started-on-instagram/
Copywriting Part 1 - How to Write a basic Post
Ever wonder why some ads or posts get response?  Words mean everything.  We talk about how to start writing posts, making headlines that work, what not to write & how your words along with the right image or video can be the difference between success & failure.
Two resources referenced are:
Copy Hackers & Scientific Advertising
Check out this headline analyzer too!
Beginning Your Campaign - Tips to get you started
You're a small business & it's time to start your online campaign.  We talk about getting organized, things to consider first & how to make a roadmap to success.  Marketing your own business doesn't have to be difficult, let's get started!
Here's an article about  Paid vs Organic that you can check out!
​Website with free images to check out:
unsplash.com, pixabay.com, pexels.com, adobe.com
Self Auditing - Know yourself before you tell the world who you are
You're ready to begin your online campaign, but have you taken the time to get yourself organized first?  People are attracted to what they know, if you can promote who you are with absolute clarity,  you will be more effective.  We take a deeper look at digital self reflection in this one & talk about why it's a crucial first step.
Getting Started - How to begin your online campaign
You have a small business & perhaps you already have some online content.  We cover the 3 main things you should do if you're going to get serious about starting your online campaign.  It's not very difficult but you need to get organized first.

An introduction to your host
In this episode you get introduced to Michael Pedersen, host of the podcast & founder of Distinct Media.